We Created the Market.
Safety directors used to think of earplugs as a commodity item. We turned that thinking on it's ear. Our research showed that over 30% of the industrial workforce was under 25 years of age. So we created the "problem" that young workers would be less likely to wear old-fashioned hearing protection. Once we created the need, we also provided the solution. With a national trade advertising campaign, sample pack mailers, sales literature and packaging that connects with the target audience, the NEXT line of protectors has become a top selIer in the $650 million market. What can we create for you?